Betting on women: Sports gambling app industry excited by growth of female users

PHOENIX – The image of an average sports gambler is ever-changing. The thing that was once a person in a smoky casino now includes a female considering point spreads on her smartphone.

Significantly more than 4.6 million U.S. women joined sportsbook betting apps in 2021, with female user rates growing 115% compared to 2020, based on data analysis company GWS.

Though the amount of male users still exceeds female by 250%, the rate of men using sportsbook betting apps grew by 63% in once period.

“It doesn’t surprise me that there’s more growth among women just because, historically, there has been fewer women who wagered on sports, so now they’ve access to that 电竞投注, it’s natural that the percentage growth will probably be more than men as the male market was more aged,” said Mike Seely, a sports betting journalist for SportsHandle who has discussed the growth.

Some sportsbooks have shown so much success in attracting new female users they’ve an increased proportion of women than men in its user base.

Sports betting apps have made gambling accessible, which will be area of the reason more women are participating. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

BetRivers, along having its associated New Jersey outlet SugarHouse, saw approximately 600,000 women subscribe in 2021, compared to just under 380,000 men.

But, it absolutely was FanDuel who introduced more new U.S. female users in 2021 than any sportsbook gambling company, having an estimated 1.7 million women joining since the last year, GWS reported.

FanDuel Sportsbook at Footprint Center, home of the Suns and Mercury, opened up a year ago when sports betting was legalized in Arizona. It’s a place where sports bettors can go to place bets, watch games and obtain a drink.

Noah Kirk, the general manager of FanDuel Sportsbook at Footprint Center, has seen an uptick in women at his site.

“We see more and more female customers almost everyday,” he said. “It appears to be growing in popularity with the female demographic.”

This growth isn’t just exclusive to women, as 2021 was the biggest year for sports betting in general, and growth from 2020.

“Five years ago, you wouldn’t have experienced guys speak about odds, over/unders and spreads on the air,” Seely said. “Now, not only are you since, you’re seeing dedicated sidebar shows by major networks that exclusively deal with sports betting and on those major networks during telecasts, you’re seeing live in-game odds flashed across underneath of the screen. I mean, that could have been unthinkable not just five years ago, but even a couple years ago.”

With increased popularity comes greater accessibility, and with incentives such as for instance referral bonuses, it’s no real surprise women are joining at this kind of high rate.

“Plenty of women enjoy sports just around men,” Kirk said. “It’s only teaching new clients and not just necessarily women, whether it function as the older population as well, how will they interact with the newer way of sports betting. It’s not the guy at the bar. We’ve a high tech product here and that takes some getting used to.”

Lisa Diaz, a sports betting personality and CEO of sports betting company “BettingInHeels” is encouraged by what she sees.

“I imagine it’s big for people,” said Diaz, also called “Lady D.” “We are able to actually step into a man dominant world since sports betting is everywhere.”