Why should you Capture the actual Social Media Say, Particularly YOU ARE operational, or even Want to End up being!

Social media… it’s most of the rage today! It’s increasingly becoming a more integral section of people’s everyday lives, especially now that folks can carry the world inside their pockets with cellular phones which are Web enabled and have data packages. Since there are now over two billion people — nearly one-third the whole world’s population — connected via social media marketing, it is becoming crucial, even critical, for businesses to make the most of the huge potential given to them by social media. People who don’t make the most of this trend achieve this at their particular peril!

Dejavu All Over Again!

Some say we’re seeing the repeat of trends we saw at the turn of the century… throughout again. Although the Internet as a communication tool began October 29, 1969, celebrating the first communication between two distant computers, Tim Berners-Lee invented the World Wide Web in March of 1989, giving us the hyper-text markup language (HTML) that enables pages, links and browsers used throughout the world to connect to each other. In the season 2000, the Web as we realize it absolutely was a mere eleven years old. Businesses were beginning to understand that the Internet was becoming bigger and bigger and was moving beyond the military (its original user), academia and business, and increasingly into people’s homes (and now… even their pockets!) Online shopping was gradually gaining on brick and mortar retail, competing more and more for shoppers’ dollars. Businesses that took benefit of the trend became more successful, whereas the ones that didn’t suffered as their competitors beat them in the internet marketplace.

Good examples which have made the headlines recently include Borders Books and Blockbuster Video. Borders didn’t believe the Web would become as big as it has and was soon upstaged by Amazon, who began using their online platform for books and now sell more or less everything. Blockbuster Video, once noticed in so many communities, has now closed so many of their brick and mortar stores since Netflix came on the scene. Had it not been for Dish Network stepping in, most Blockbuster stores could have had to close. Now their trying to win back Netflix customers angered over recent fee hikes. Blockbuster is hoping to keep viable and relevant using their newest program.

Return on Investment… Bang for Your Buck!

The key point is that we’re seeing an identical trend in business today pertaining to social media. Business is beginning to “humanize” and get back to that “get-to-know-you” feel of hometown businesses where business owners and customers often actually connect on your own basis. Social media is helping to produce this personal feel on a much bigger scale now, in the sense that folks can stay digitally more connected than ever… whilst they “cocoon” inside their homes/offices and have less face-to-face communication.

While we could argue the ill social effects of this social trend, businesses can’t ignore it. By the nature of what they do, those involved with network marketing, a.k.a. affiliate marketing or multi-level marketing, certainly can’t ignore it as a principal tool for building down lines and expanding their business beyond their warm market of family and friends, many of whom may or might not be enthusiastic about a home-based business or work-at-home business opportunity, however quickly growing that trend is. The social media marketing explosion gets more and more attention. Business leaders are speaing frankly about it, authors are writing about it, and some say it’s just the beginning.

Business trend experts like Gary Vaynerchuk, writer of The Thank You Economy, claim that we’re seeing the “calm ahead of the social media marketing storm” (see the link to his MSNBC interview on YouTube at the end of the “LinkedIn” discussion below. It will blow the mind what this person knows and envisions about the energy of social media marketing for business!). instagram panel Lots of people in the commercial world haven’t yet jumped into social media. They’re sizing it up and calculating the return on investment… not realizing that the longer they wait, the more they stand to get rid of from the enormous potential of being able to get their brand, product(s), and service(s) out facing potentially huge numbers of people in an extremely inexpensive way compared to traditional print and TV advertising media. Branding, name recognition, market share growth, customer loyalty, brand ambassadorship… are all important goals of business enhanced via social media.

But We Have a Website!

Individual entrepreneurs, companies large and small, organizations, network marketers, affiliate programs, even nonprofit organizations that think that having a site will do of an on the web presence these days are sorely mistaken. Since so many current and potential customers and clients are engaged in social media marketing, they’re coming you may anticipate more and more that businesses and organizations they associate with may also be able to activate with them on social media marketing platforms. This worldwide recession we’re in is making social media marketing platforms more important to keep relevant… to keep a presence, build customer loyalty, and just survive.

I’m Broke… I Have a Limited Budget!

Those on a restricted marketing budget will find out that social media marketing marketing is extremely cost-effective, with a great return on investment compared to traditional, non-trackable forms of advertising. Having a member of staff devote even section of his/her time keeping social media marketing current is well worth the time and effort and expense in the added, perceived value it will create, providing information about your products, services, news, sales, deals, etc., and potentially increasing your customer/client base tremendously in the process.

Blogging, as an example, is a simple way to produce an outreach program for the brand, company, organization, etc., that won’t only raise awareness of who you’re and that which you do, but increase your credibility having an ever-growing, social-media-savvy public. They will have the ability to generally share both positives and negatives about their experience along with your products and/or service, especially if you respond to them. They’ll develop more confidence in your brand, feel more connected for you, and develop more loyalty. They’ll more likely end up being the willing ambassadors for the brand, product, or service that you would like them to be! Also… those that DO have a site, that will be normally used to offer information, take orders, etc., will likely see increased traffic on their sites which can lead to increased sales… and an increase in your return on the investment you produced in your social media marketing campaigns. On top of that is that many social media marketing platforms are available FOR FREE, or with little actual monetary investment highly relevant to other types of traditional advertising, and with greater return on investment.

A Growing Trend… Better Jump On the Bandwagon!

Some estimate how many social media marketing sites at 30,000 and growing by 300 new sites a month! So, to prevent the pitfalls of starting at the wrong place, the best places to begin are with the present top giants, like Facebook, YouTube, Twitter and LinkedIn. You need your web visitors to get at know you first. You want to share useful information with them… information that’s educational, informative, entertaining, even funny… but valuable You don’t might like to do outright selling of one’s goods and services in social media marketing, that will be more for engaging your web visitors or potential customers. You want to lead your web visitors to your website, and that’s where you will do your selling!